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Investor Email Campaigns |
Internet Marketing |
Direct Mail Programs |
IR and Marketing |
Investor Communication
Investor Direct Mail Campaigns
Our team can provide full turnkey fulfillment for a direct mail campaign with your news to our targeted group of Investors. We understand the messages that investors respond to and can communicate your company’s value via professional direct mail program. By owning the data we have the ability to target by Geography, Investor preference, and many other targeted categories. We can also create a powerful and integrated postal and follow up email campaign to the same investor, which should yield a much higher open percentage of email and mail ultimately driving more investors to your company.
It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8 percent per year.
Just check your mailbox -- I bet you get at least one direct mail piece nearly every day. And you look at that piece and either put it away for later, act on it or throw it away. If you do any one of those actions, you at least read it, and that's the point of direct mail: get people to recognize your company and products. By reading who the direct mail piece was from, you've just created a memory. The next time you see that company's name, you'll reach back into your memories and remember it so it'll feel familiar to you. That's one benefit of direct mail.
Benefits of Direct Mail
* SKM Targeted IR can target people more accurately. Not only can you target investors, but also investor preference, age, location, gender and other key criteria’s. We can also let you know who has kids,who has pets, people's average annual income, further broken down by demographics -- you get to know these people and you can tailor your message so that they'll feel compelled to take action.
* It can drive traffic to your Web site. According to the Direct Marketing Association, nearly 33 percent of people respond to direct mail online. Instead of telling people to call you for information, they can visit your Web site whenever they want to get more information. No phone sales pressure, no one trying to sell them anything in their face.
* Direct mail pieces are more personal. Not only do you get to the target you really want to reach, the target feels like they get to know you a little better. Touching your shiny brochure paper makes people feel more in tune with your company and your product. They are interacting with something you've created. On the other hand, they can't touch your emails. Emails are a bit part of our business but like everything else let’s face facts our email inboxes are more full of junk than our postal mailboxes.
* You have time to get into details. With direct mail pieces like a professionally crafted Investor Relations catalogue or Investor media piece they'll want to read more info and you can give them the info they want. You have ample space with many direct mail pieces to describe your product or opportunity(after detailing the benefits of the product). For those consumers who need to gather as much information as possible, direct mail gives them that detailed information and the options to read it at their leisure.
Resources
View Email and Direct Mail List Samples:
DATABASE LIST.doc 
View Past Successes:
CAMPAIGNS.xls 
View SKM Targeted IR Presentations: PDF  |
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