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Investor Email Campaigns |
Internet Marketing |
Direct Mail Programs |
IR and Marketing |
Investor Communication
Investor and Customer Communication
In today's multi-channel multi-media world, investors and consumers have more options than ever to control what marketing messages they want to receive and how they want to receive them. The market of available consumers is quickly disappearing. Changes in the Do Not Contact regulatory environment coupled with the consumers' ability to opt-out of communications is decreasing your marketable audience at an alarming rate.
Consumers today expect companies to capture and honor their preferences and are quick to respond positively when they are met and negatively when they are not. However, many companies struggle to implement, manage and utilize the vast amounts of data related to consumer compliance, privacy and preferences. SKM Targeted IR can customize a program for you that address these very important issues for both Investor and customer communications.
Marketing initiatives require real-time data and pinpoint strategies to connect with today's busy investor’s and consumers. Many companies struggle with moving toward effective marketing strategies that consider the customer's or prospect's stated communication preference by channel or line of business. The key to establishing 1:1 relationships with these customers is to honor their preferences and utilize them to provide relevant and timely information and marketing offers. Organizations are looking for a unique competitive advantage, a way to be 100% compliant and at the same time move toward a customer-centric or 1:1 marketing & investor strategy.
Automated Notifications & Reminder Solutions
Using voice, email, fax, and sms text message are unique offerings that enable any user in your organization to create broadcast messages for distribution to large numbers of recipients in an instant — with the ability to customize distribution based on recipient preferences. If your customers prefer to be contacted by phone, your message is sent to them via voice messaging. If they like email, your message is sent via email – and so on. Notifications & Reminders Solutions do all the work for you, eliminating repetitive and time consuming tasks. This can be all done in an automated fashion with direct connection to your existing Web site, applications, or with easy to use web interfaces.
Alerts & Notification Solutions work wonderful for organizations that need to frequently communicate with large groups of people fast. Organizations may use notifications to tell investors about a new opportunity or new exciting news, invite potential investors to a conference call, or communicate to your investor community with a change in Stock price. Any organization that needs to communicate with their customers fast can benefit from Automated Messaging.
SKM Targeted IR does not just offer one platform or solution; we bring in the right technology for the right application.
Resources
View Email and Direct Mail List Samples:
DATABASE LIST.doc 
View Past Successes:
CAMPAIGNS.xls 
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